A Guide to Open Innovation and Crowdsourcing

A Guide to Open Innovation and Crowdsourcing

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Open innovation and crowd sourcing are the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing our culture. A Guide to Open Innovation and Crowdsourcing explains how to use the power of the internet to build and innovate in order to introduce a consumer democracy that has never existed before. If a business fails to embrace it, it is at risk of being left behind. Written by an international team of eminent thinkers, writers and practitioners in the field, A Guide to Open Innovation and Crowdsourcing covers the definition of open innovation, how to manage virtual teams and co-create with customers, how to overcome legal and IP issues and common mistakes and pitfalls to avoid. With corporate case studies and best practice advice, A Guide to Open Innovation and Crowd Sourcing is a vital read for anyone who wants to find innovative products and services from outside their organizations, make them work and overcome the practical difficulties that lie in the way.Second, we need to ask more engaging questions. Ita#39;s never hard to ... The art to writing a good brief is to find the sweet spot between the two. ... Open innovators therefore must ask more a#39;whoa#39; questions instead of just a#39;whata#39; questions. In otheranbsp;...


Title:A Guide to Open Innovation and Crowdsourcing
Author: Paul Sloane
Publisher:Kogan Page Publishers - 2011-02-03
ISBN-13:

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