Billion Dollar Lessons
aThis book is your chance to learn from othersa mistakes.a-- Entrepreneur In the 1960s, IBM CEO Tom Watson called an executive into his office after his venture lost $10 million. The man assumed he was being fired. Watson told him, aFired? Hell, I spent $10 million educating you. I just want to be sure you learned the right lessons.a There are thousands of books about successful companies but virtually none about the lessons to be learned from those that crash and burn. Now Paul Carroll and Chunka Mui draw on research into more than 750 flameouts to reveal the seven biggest reasons for business failure.As one analyst asked, aWho wants to use a phone that wona#39;t even work indoors, that weighs 16 ounces and costs $5 a minute? ... Manufacturing delays at its two suppliers, Motorola and Kyocera, limited the availability of handsets. ... were not yet geared up to handle customer inquiries; it was estimated that the initial advertising barrage generated more than one million inquiries that were never pursued.
| Title | : | Billion Dollar Lessons |
| Author | : | Paul B. Carroll, Chunka Mui |
| Publisher | : | Penguin - 2008-09-11 |
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