Chinese Multinationals
Examines the rise of Chinese companies in international markets. This book provides an overview of the strategies of Chinese multinationals in terms of international marketing and branding, MaAs and international joint ventures, management of technology, organization and human resource management.TCL lacked its own sales network in the market and it was unfamiliar with local policies, laws, environments and customs.7 With the characteristics ... Each TV set is also subjected to strict quality control inspections, and sold at a lower price than for the same type of TV by its Korean rivals, Samsung and LG. ... TCL was the first to offer a service commitment of athree yearsa#39; free repair, lifelong maintenance.
| Title | : | Chinese Multinationals |
| Author | : | Jean-Paul Larçon |
| Publisher | : | World Scientific - 2009 |
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