Innovating in a Service-Driven Economy

Innovating in a Service-Driven Economy

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The global digital revolution has changed consumer society, service expectations and funding models forever. New companies, such as Amazon, have risen quickly to dominate sectors, processes and markets. There is a digitally enabled global consumer society emerging where new services dominate ubiquitous and quickly copied products through new channels. It is an Amazon economy. Consumers now inform one another, bypassing traditional marketing channels; companies integrate vertically and horizontally, breaking down old structures; new ventures push out traditional players; long-term value replaces short-term profit, and so value driven service innovation becomes the new driver of economic growth and social change. Innovating in a Service-Driven Economy explores these changes from the perspectives of leading thinkers and practitioners in the field of innovation today including David Teece, Erik Kiaer, Henry Chesbrough, Jon H. Pittman, Jose Avalos, and Steven Vargo.58 Nokia actually offered a touchscreen smartphone two years before Applea#39;s iPhone. ... a€œwhile Nokiaa#39;s N8 might have been attractive next to a[n] iPhone 3GS, it wasna#39;t against the retina display iPhone4 ... a phone ... Service system Though not without its fair share of hiccups, Apple has performed much better than Nokia atanbsp;...

Title:Innovating in a Service-Driven Economy
Author: Richard Cuthbertson, Peder Inge Furseth, Stephen J. Ezell
Publisher:Palgrave Macmillan - 2015-09-30

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