Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide—From Presentations and Promotions to Communicating and Closing

Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide—From Presentations and Promotions to Communicating and Closing

4.11 - 1251 ratings - Source



How do you break the ice in the UAE? When do you present a contract in China? How close should you stand to a South Korean? Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to doa€”and what to avoida€”in any given sales or marketing situation, from Argentina to South Africa. It provides the expert knowledge you need to gather data in diverse cultures, properly present your products, and close deals around the world. a€œAs the global community comes closer together, Kiss, Bow, or Shake Hands: Sales a Marketing will be a valuable resource to every person in every industry around the world.a€ a€”Gil A. Cardon, Convention Manager, Japan National Tourism Organization a€œJust as you can be a connoisseur of wine, Kiss, Bow or Shake Hands: Sales and Marketing can help make you a connoisseur of cultures, philosophies, business behaviors, and social practices. Read it not just for work, but for the human side as well.a€ a€”Giuseppe G. B. Pezzotti, Senior Lecturer, Cornell University School of Hotel Administration a€œTerri has accurately and succinctly captured the key issues that businesspeople or tourists need to know when traveling. It is spot-on, and a very valuable resource!a€ a€”Thomas M. Feifar, Director of Foreign Military Sales, NAVISTAR DefenseHow do you break the ice in the UAE?


Title:Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide—From Presentations and Promotions to Communicating and Closing
Author: Terri Morrison, Wayne A. Conaway
Publisher:McGraw Hill Professional - 2011-11-04
ISBN-13:

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.


Click button below to register and download Ebook
Privacy Policy | Contact | DMCA