Newspapers: A Lost Cause?
Newspapers: A Lost Cause? describes the recent history of newspaper firms in the United States and The Netherlands, and attempts to assess the chances of survival of the printed newspaper. The changing competitive media landscape and the challenges of today's newspaper organisations, including the impact of the Internet on the news industry, are described and analysed. The author argues that although the printed newspaper will not be replaced overnight by (new) competing media, the traditional business model of newspapers is being eroded slowly but steadily. A healthy newspaper industry and prospering newspaper firms can only exist, if management - including journalists and marketeers - focus their attention on changing the newspaper organisation and capitalise more intensively on its core assets and skills.Strategic Management of Newspaper Firms in the United States and The Netherlands P. Hendriks ... Table 2.7 Percentages Of Counties in U.S. With Various Market Structures 1981 1988 No daily newspaper 1.1% 1.1% Only one daily 28.5% 29.6% Two or more metro dailies but no ... In the first market newspapers sell audience attention they have captured to advertisers, packaged in advertising volume.
| Title | : | Newspapers: A Lost Cause? |
| Author | : | P. Hendriks |
| Publisher | : | Springer Science & Business Media - 2012-12-06 |
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