Successful Direct Marketing Methods

Successful Direct Marketing Methods

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qHailed as the qbibleq of direct marketing for over 30 years, Successful Direct Marketing Methods has been completely updated and expanded with all the latest tools and techniques needed for success in today's digital, multichannel marketplace. Written by world-renowned direct marketing experts Bob Stone and Ron Jacobs, the eighth edition of Successful Direct Marketing Methods contains the latest strategies on the creative process, fully covering the development of direct mail advertising, catalogs, and print advertising.q--BOOK JACKET.Written by world-renowned direct marketing experts Bob Stone and Ron Jacobs, the eighth edition of Successful Direct Marketing Methods contains the latest strategies on the creative process, fully covering the development of direct mail ...


Title:Successful Direct Marketing Methods
Author: Bob Stone, Ron Jacobs
Publisher:McGraw-Hill Professional - 2001
ISBN-13:

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