The Six Secrets of Raising Capital
Based on Bill Fisheras three-day seminars that regularly sell out all over the world, this book offers the kind of capital-raising street smarts no entrepreneur can do without. As a banker in Silicon Valley in the a80s and a businessman who founded a number of successful companies beginning in the a90s, Fisher has seen firsthand the kind of rookie mistakes aspiring entrepreneurs make that end up stopping them before they have a chance to get started. Fisher looks at six traditional steps in the capital-raising process and digs beneath the surface to expose subtle but critical aspects of eachaknowledge that, until now, could come only with experience. For example, entrepreneurs believe that great business ideas get funded. Not trueajust look at the failure rates of venture-backed companies. Great business stories get funded, and all great business stories have a similar construction and shape. And of course the entrepreneur needs an investor, but each investor comes with his or her own personality issues. You need the right match for long-term success, not just whoever is waving the biggest checkaa temptation that is easy for cash-strapped entrepreneurs to succumb to. Having this book is like going into your investor meetings with a trusted advisor who knows all the ins and outs of raising capital.Slide 4will beaclear, unfussy illustration of your solution;slide 5why orhow the solutionworks; slide6 substantiationthat the ... your business successand howyou intend tomitigatethose risks; slide 10an articulation ofyour competitors inthe space.
| Title | : | The Six Secrets of Raising Capital |
| Author | : | Bill Fisher |
| Publisher | : | Berrett-Koehler Publishers - 2014-09-29 |
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