Toward a Better Understanding of the Role of Value in Markets and Marketing
This special issue of the Review of Marketing Research is devoted to a better understanding of the role of value in markets and marketing.Intended resource integration is a function of the service structures of legitimation , domination, and signification. ... contract because, unlike TESP, it was able to describe the RA service operation designed to tap into Teleopa#39;s internal revenue processes a#39;a#39;using nice PowerPoint slides. ... But dona#39;t forget that your [internal] customer, your CFO, your boss, the only thing hea#39;ll ask you is: whata#39;s the bottom line?
| Title | : | Toward a Better Understanding of the Role of Value in Markets and Marketing |
| Author | : | Stephen L. Vargo, Robert F. Lusch |
| Publisher | : | Emerald Group Publishing - 2012-06-08 |
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