Winning Global Markets

Winning Global Markets

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Two marketing experts explain why the future of marketing will be geared toward global cities in growing regions of the developing world, including growing metropolises in China, Brazil, India, the Middle East and Latin America.Haier has copied General Electric (GE), Electrolux, and Bosh appliances and is now the largest white goods appliance maker in the world.48 Galanz copied American microwave ovens and by 2007 became the largest microwave ovenanbsp;...

Title:Winning Global Markets
Author: Philip Kotler, Milton Kotler
Publisher:John Wiley & Sons - 2014-08-18

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